Why Isn’t My Home Selling in the Hamptons? Five Questions to Ask Before Reducing the Price..
- Are buyers seeing it? Review listing exposure, photography, and how the property appears online. Sometimes changing up photos and adding property videos makes all of the difference.
- Are they scheduling showings? Low showing activity warrants examining price, presentation, access, and competing inventory.
- Are showings producing offers? Look for consistent feedback about condition, layout, location, or value from your agent.
- What are buyers choosing instead? Compare relevant new contracts and sales, distinguishing asking prices from closing prices. I suggest that my sellers go to the open houses of the competing houses in order to get a clear understanding of the market.
- Has the strategy changed as the market changed? Review with your agent what has happened since launch and what adjustments the evidence supports. I believe that 30 days after the list date, an evaluation of the listing is required.
